Google has published the lists of the most popular searches in 2012. I picked the USA, Spain and the UK for a bit of a fun comparison and found the categories ‘How to …’ and ‘What is …’ to be particularly interesting.
Basically the Brits don´t know how to draw or kiss. The Americans have no idea how to love. While the Spaniards haven´t got a clue how to use Twitter or Whatsapp
So what do we conclude when we look at what people in these countries have searched for the most in 2012?
Basically judging by the ‘How To …’ list, the Brits don´t know how to draw or kiss. The Americans have no idea how to love, how to rock, how to vote and they don´t even know how to hate, which is quite strange since we just learnt that they don´t know how to love! While the Spaniards haven’t got a clue how to use Twitter or Whatsapp, and still haven’t figured out how to find a job.
In 2012 most Brits, it seems, where trying to learn how to sing and meditate; meanwhile the Americans where hard at work trying to remember how to calculate. While the Spaniards where wondering how to be happy and how to save money.
The Spaniards seem to have spent a good chunk of this past year trying to learn how to wear make-up and how to cook American desserts, namely pancakes and cupcakes. The Americans developed a bizarre interest in wobbling, while the Brits were very self-conscious about their pronunciation and flirting techniques.
Moving on to what has confused these people with the ‘What is …’ list. It turns out that the Brits don´t know what love is, the Americans don´t know what their own laws are, while the Spaniards basically haven´t the faintest idea about any of the basic and popular websites and apps and what they´re supposed to do.
We also find that both Brits and Yanks are intrigued by Scientology, but the Brits pay more attention to medical conditions as opposed to their cousins across the Atlantic who can´t have enough of memes and fads. Apart from that, pretty much no one knows what the hell Instagram and iCloud are.